We take a look at the high and lows of Apple products in 2018 and speculate wildly on what might be around the corner...
I love the HomePod. More than most Apple tech, the HomePod lives in the kitchen and so is at the heart of our family. This means that my kids, wife and I all use the HomePod on a regular basis. Mostly for Apple Music, sometimes for AirPlay when I will push a podcast to the speakers (I have two!) and occasionally for Siri, when we ask it to set timers and alarms for cooking. Yes my iPhone or Apple Watch remain my most used gadgets, but the HomePod is there in the heart of the home as an everyday kicthen appliance. Not bad for a new product.
Given that I already had an iPhone X, I skipped any upgrade this year, but I am well impressed by the new iPhone XR. Great colours (especially Product RED) and a nice lower price compared to the XS, this is the sweet spot amongst the iPhone range. Also, once you upgrade to a X, XR or XS, you just can’t go back to the older screen shape.
Certainly my favourite Apple product of 2018. The iPad Pro is very fast- so much that I don’t even think about opening times and lags these days. These speeds, combined with the amazing screen which gives so much more working space, makes this my favourite work device. I have made a commitment to the iPad and try to take it to meetings and for short work trips. The Apple Folio Keyboard isn’t perfect, but it is small and thin enough to mean it does not distract from the iPad’s thinness while allowing for decent typing speeds. Overall this device is a slick piece of premium kit. On top of this, the new Apple Pencil and its charging method on the side of the iPad Pro is fantastic- the perfect pairing.
Speaking of speed, the new Apple Watch Series 4 is a transformation over my Previous Series 2. It is hard to write about speed differences, but the way the Series 4 Wstch feels is amazing- it reacts immediately to touch, something which did not happen with previous models. This immediate reaction time plus the new Watch faces makes it a completely new device compared to previous generations. I also bought the cellular version, so I await news from Apple and Vodafone/3 on support in Ireland...
At this stage I’m not quite sure what the MacBook is for? With the launch of the new MacBook Air, alongside the MacBook Pro, the MacBook sits alone with a niche role. It seems to be the lightest and thinnest model, even though the MacBook Air would point to this! But with one port and the smallest screen, it seems to be useful for those needing the smallest laptop for travel, but as an underpowered laptop it is not so clear what its audience is. Apple really need to sort out their laptop segments here and who they are aiming this laptop at.
The absence of an Apple display for those who want to connect their Mac mini or laptop to a big screen is shocking. The number of Dell and other screens I have set up this year should be a curse on Apple’s reputation. It is madness to have Apple users buy LG and other models, spoiling their setup with these ugly plastic monstrosities. Having a great screen should be an Apple priority for 2019, as it should have been in 2018.
Ho-hum. OK I know there are lots of under-the-hood improvements here but Mojave is a fairly minor upgrade and we miss the headline features of Mac OS from the past. Having a News app and Home app really doesn’t rock our world and it is a pity we are seeing more and more of these incremental updates in Mac OS, with no big splashes.
...Things to Come in 2019:
Ok this is all idle speculation, but here is what we would like to see in 2019...
- a cheaper intro Mac laptop, aimed at education and students. The current MacBook and MacBook Air lines are just a tough too high in price (or begin with lousy storage amounts) and we feel there needs to be a great €999 laptop for education
- we have mixed feeling about the Mac Pro, but as a headline for the Mac range we would love to see a great pro Mac. Would we buy it; unlikely. But it does signal the state of the Mac range for pros and so we love the idea that the video editing and photography market is properly catered for
- more countries rolling out cellular support for the Apple Watch. And having said this, more countries selling the HomePod too. Apple have been very slow to roll out both. Why? Lack of interest by carriers? Lack of sales by Apple? Whatever the reason, the country range needs to improve to makes these products truly global
- new AirPods? Seems likely they are coming this year and we are curious as to what they will improve here... Such a great little product right now and a great symbol of Apple’s design success.