Mac Information

Apple Macintosh, iPod, iPad and iPhone news and advice in Dublin, Ireland


“Ron Johnson is the Steve Jobs of the retail industry…"

After a troublesome 17-month run, Ron Johnson is out as chief executive of J. C. Penney, and with that, the most closely watched revival effort in retail in recent memory is in danger of disintegrating.
The company’s board said on Monday that Mr. Johnson, who engineered Apple’s retail strategy, is leaving Penney and that Myron E. Ullman III, who had been C.E.O. at the retailer for seven years until Mr. Johnson took over, has returned to the helm.

With Ron Johnson out of J. C. Penney, surely it is almost too easy to see him rejoining Apple, back to a position he held until 2011? Apple are currently without a retail chief after they parted company with John Browett.
Just to note- this was the way J. C. Penny saw Johnson in June 2011: “Ron Johnson is the Steve Jobs of the retail industry”. How things change..

Black Friday Sale: Once a Year Chance for Apple Discounts

Every year Apple hold a post-Thanksgiving sale, called Black Friday. In years gone by this would only apply in the US, but recently they have extended the offers to all international online stores.

So watch out for tomorrow’s prices- they are the one chance in the year to receive discounted prices for new Apple equipment.

There is likely to be a few euro off Macs, iPads and iPods, ranging between 5-10%:


The prices will be revealed tomorrow morning and only apply for one day. So if you ware planning to buy an Apple product before Christmas, tomorrow would be the best day!.

John Browett appointed Apple Senior VP of Retail

Apple have announced that it has appointed John Browett as its Senior Vice-President of Retail, replacing Ron Johnson. Johnson had held for post of over ten years, before stepping down and taking up a new role as CEO of JC Penney last November.

Browett was head of and his most recent post was as CEO of Dixons, the European electrical retailer. Indeed, Browett seems happy to step down as the head of Dixons to become a VP at Apple, and report to Tim Cook. Such is the size and status of Apple.


Here is hoping that Browett has the skills and has the feel for the Apple brand. Our instinct tells us to beware of any executive who has worked at Dixons, a company which also owns PC World. Our experience of PC World and their handling of Apple products is abysmal. Browett will have to move from a nuts and bolts tech retail store, with some of the poorest retail experiences for customers, through to one of the biggest brands and best customer experiences in retail..

Apple launch their annual Back to School offer

Apple have launched their annual “Back to School” offer for students and teachers. This entitles a person in the education sector to buy a Mac at special prices, and then to claim a rebate for buying an iPod at the same time. Given that the rebate is up to 160 euro, this means you can get an iPod touch for a small price.
Apple Back to School Offer 2010
The price of an iPod touch on the education store is 189 euro, so the effect of the rebate is that you can get the 8GB model for 29 euro.


How Compu b got it right

The new Compu b store on Grafton Street in Dublin is a shining example of how a retailer can display and sell Apple products. As readers of this site will know, we had been following the opening closely, and in our opinion Compu b have got it right where many other retailers in Dublin failed.

Compu b store in Dublin Ireland

As long time Mac watchers, we remember the “Apple” store on Kildare Street, and even the old Compu b store on the Long Mile road in the early 90s. In recent times we have seen the O2 Experience store on Grafton Street, the 3G stores and most recently, Spectra Photo which was located near the new Compub store. Each of the recent examples took steps to make Apple products available to a wider audience, and yet they held back on stocking a good range of accessories, or having staff who were well versed in the Mac products and repairs.



Compu b Dublin store opening

This weekend sees the opening of the new Compu b store on Dublin’s Grafton Street. The store is situated beside the Molly Malone statue at the Trinity College end, and it opens for the first time at 11am (17/4/10).
Compu b store Dublin
In the last year Dublin has seen the disappearance of many of the Mac outlets, such as the 3G stores and Spectra Photo. The opening of the new Compu b store is welcome news for Mac shoppers who like to see the product and don’t want to rely on online purchases.



Find your Apple on Campus store

If you teach or are studying in an education institution, make sure you use your campus store if you choose to buy an Apple product. Apple have a dedicated webpage dealing with the AOC stores. Click here.

Apple on Campus stores

Apple lists the Apple on Campus stores for Ireland, including those for UCC, DIT, Dún Laoghaire Institute of Art , TCD and UCD. These stores allow studens and staff to buy Apple equuipment at reduced prices, normally a few percent lower than the normal education store.

The site also includes information on Apple products and how they can be used in education, for both teaching and studying.


New Apple Premium Reseller for Cork

CompuB, the long standing Apple supplier in Limerick, have recently opened a store in Cork. It is based in the new Opera Lane area, off St. Patrick's Street and at the heart of the city. The store is an Apple Premium Reseller and stocks a wide range of iPods, Macs and accessories.

The new store is at 17 Opera Lane, Patrick Street, Cork. Tel 021 6011301. Opening hours can be found here.


Check out the Apple Sale this Friday

If you have any plans to buy Christmas gifts from Apple this year, make sure you take a look at the Apple online store for Ireland or the UK this Friday. Traditionally in the US, there is a Black Friday sale after the Thanksgiving festival, and this is an opportunity to pick up a Mac or iPod at a special discount.

Apple are not known for their sale prices, but this is the one exception in the year, when the special shopping event is adopted by many US retailers. However to be fair to all customers, Apple offer the similar discounts to all of its international online and retail stores. The following teaser has been placed on the Apple online store for Ireland:

Click here for details.

Be sure to check out the site on Friday to see what offers are available.

Special Report: AppleCare in Ireland

In the past we have reported on AppleCare in Ireland, and our concerns over the availability of the service options to all Apple owners. We covered this in 2006, and 2007, and have been following the policy for customers in the Republic on an ongoing basis, for ourselves and for our clients.
AppleCare in Ireland


Apple Ireland meets PC World

In recent months, Apple has launched a number of "store-within-store" experiments in PC World outlets in Dublin. This involves Apple agreeing to take over a section of a PC World store, and turning it into a mini-Apple store, with an Apple employed staff member.

Apple Store in Ireland's PC World


Mac Information Christmas Gift Guide

We have put together a series of items which may help with your Christmas gift selection. We have recommended our favourite Mac, iPod and other accessories.
Christmas iPod 2009 in IrelandChristmas iTunes 2009 in Ireland
These ideas are based on products we have bought in 2009 and those we have set up with our clients.

Click here to see the 2009 Christmas Gift Guide.


Lack of Apple stores in Ireland

People may have noticed the decline in good Mac outlets in Dublin in recent months. The closure of some Spectra Photo stores which once stocked Apple products (Dundrum and Grafton Street for example) is the biggest blow to the availability of Mac goods in Dublin. O2 have also left this market in recent times, and O2 PR confirmed to us that no O2 stores currently supply Mac equipment in Ireland..

Amazon returns to delivering to last

Amazon ship to Ireland

Amazon have started to ship electronic goods to Ireland again after an absence of about 3 years. Amazon had stopped shipments to Ireland when the WEEE recycling fee was introduced, but have now returned to selling goods with new shipping rates..